Disney Plans mr toads wilde ride movie and we have the details! Mr. Toad's Wild Ride is based on. Mr. Toad literally drives his friends crazy with his love for motorcars -- selling off the town's land to replace each car he crashes!. Mr. Toad, of Toad Hall, is one of the main characters in the novel The Wind in the Willows by Mr. Toad makes a cameo appearance in the movie Who Framed Roger Rabbit while riding a firetruck and dressed in a fire-fighter uniform. First appearance : The Wind in the Willows.